8/17/2013
We who choose an environment-friendly way of life are often involved in associations, non-profit organizations and green companies. We ask ourselves how to communicate our activities in the most fair, clear and incisive way despite lacking resources.
The book "Smarketing", by Marco Geronimi Stoll, is about this: we invited the author to the Festival to tell us about his "advertising deserter" experience. Saturday, August 31, in the early afternoon, he will talk with Domitilla Ferrari, journalist, blogger and digital communication expert, during the meeting "We are all niches: how to tell the new normality to those who have prejudices." Later, at 6.30pm, on stage at the culture pavilion we will assist to an example of effective communication: Mario Tozzi is a popular scientist and tv presenter and he will speak about impacts: what are the effects of our economic and social system on the planet.
Showcooking
VEG-BAG
We are looking for volunteers 
