Francesca Roveda (nicknamed Cheyenne when she started to work for Match Music in 1995) is a TV and radio moderator, TV author, advertisement journalist. After she obtained her high school leaving qualification in classical studies, she got her University degree at the University of Padua in modern languages with a final work about the female archetype of Frank Wedekind's dramas - entitled L'archetipo femminile nella drammaturgia di Frank Wedekind.
Since 1995 she has been working as a moderator, reporter, copy editor and author for the music channel Match Music and now she works also together with other networks such as Odeon TV, Italia 1, Rai 2 and Rai 3, where she presents programmes like Onorevole VJ-Fuori Camera, My Compilation, Borderline.
Since 2004 she has been co-author and actress (as a character named Rossana) in the drama Cyrano, se vi pare di and with Massimo Fini - the source of inspiration of the homonym book. In April 2005 she started to work with RTL 102.5 and now she is the presenter of Protagonisti, together with Roberto Uggeri, from Monday to Friday, from 7 p.m. to 9 p. m.
She lives in Milan but she likes going back to Verona - when she has free time. Her cat's name is Motorino, she likes reading going to the cinema, snowboarding, going to the gym and keeping her blog updated. She likes rock music; her favourite group have always been the Pearl Jam. She has no idols, but she really loves Jim Morrison's style. She dislikes the disloyalty. Her motto is “don’t have a motto”.
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